Disclosure

A “Third party (3P)” is an authorized agency that manages business information on a Business Profile for a business they don’t own. Examples include:

• A digital marketing agency.
• A third-party SEO/SEM company.
• An online ordering, scheduling, or booking provider.
• An affiliate network provider.

“End customers” / “clients” are businesses who enter into a contractual agreement with a third party to manage their business information on Google Business Profile.